As a publisher of content that users on ZUBBit share then you might ask or wonder if ZUBBit affects your SEO / Page Ranking.
Well the answer to that is, certainly not! We make sure that we behave properly and preserve your websites search engine optimization. We just want our users to share your great content BUT not take your SEO juice.
We do this through the use of Canonical Headers which are essentially identifiers that tell Google, Bing and other Search Engines to not recognise http://zubb.it/abcde as the owner of the content, and rather forward all of the SEO credit to the content site not to zubbit.
So for example, if you create a zubbit link using content from mashable.com, the zubbit link might look like http://zubb.it/abcde. When Google or Bing etc visits http://zubb.it/abcde it doesn’t give any credit to zubbit for any links or SEO, instead it gives all the credit to mashable.com and effectively ignores zubbit.
So the end result is you get lots of great traffic from our zubbit users and readers but you get to keep all the hard-earned SEO Juice! Win Win! So lots more people get to see your great content and you get lots more SEO juice to your site than you had before. So keep that great content coming!
NOTE: If your interested in how we achieve this on a technical level, we use rel=”canonical” link HTTP headers. Google details how they work on their blog:-