In short inline custom styles gives you the ability to change the style of individual words or characters which override the global design settings of the design selected.
Currently, there are three different styles which can be simply applied to any Call-to-Action Link – which are Bold, Italics and Underscore (see below for a more advanced styling technique):
Inline Custom Styles can be applied to the following fields as shown in the example above:
We use what’s known as HTML Tags which you simply surround the word or character with. At the current time only these HTML Tags below are supported:
So to produce the brand title in the Call-to-Action Link above we would type this into the Brand Title field: