Many people misunderstand what link masking means. They confuse it with link cloaking or link redirection.
So what is link masking then?
Link masking involves taking a lengthy website address URL and making it shorter or to take a URL from a piece of content that you want to share and change the URL as a branding or marketing opportunity.
So what are some reasons to use Link Masking? 🔗
1 - Hiding or masking, or branding an ugly affiliate link - Many people don't like clicking on an affiliate link simply because they know you’re about to make money off them.
2 - To shorten or beautify a link – Some long URLs are a pain to copy and paste or type anywhere else online. Or are simply too long for places like Twitter where you are limited to 140 characters.
3 - Remarketing – Masking a link so you can add retargeting pixels into the links you share.
4 - To track clicks and stats – maybe you are just masking the link so that you can track how many people click on this one specific link. This is a digital marketing best practice when sharing links online
5 - Branding Opportunities – Masking a link so you can add some additional branding and call-to-actions.
Here's an example below where I've taken a long URL and shortened it so I can use it on twitter where the max character limit is 140 characters