Many people misunderstand what Link Masking means, they confuse it with link cloaking or link redirection.
Link masking involves taking a lengthy website address URL and making it shorter or to take a URL from a piece of content that you want to share and change the URL as a branding or marketing opportunity.
Here’s an example below where I’ve taken a long URL and shortened it so I can use it on Twitter where the max character limit is 140 characters
Original Link: https://marketinginsidergroup.com/strategy/what-does-2019-hold-for-digital-marketing-9-agency-owners-bare-their-hearts
New Link: https://zubb.it/FiXwfB
You could also mask the link with a custom shortcode for extra confidence as not everyone trusts clicking shortlinks made up of random characters.
Original Link: https://www.copyblogger.com/copyblogger-weekly-116/
Custom Short Link: https://zubb.it/24OpeningShots
One of the most common services used to shorten a URL is TinyURL, which launched more than 15 years ago.
Others used include bit.ly and Twitter’s t.co.
But things have moved on a lot since then and these services don’t give the sort of functions I’ve listed above.
So if you are sharing links then seriously consider using Link Masking techniques, and also don’t confuse Link Masking with Link Cloaking which is used to present false information.
What we’ve done here with Zubbit is to make sure the original URL is clear once you’ve actually clicked on the link.
If you’re sharing links on the internet, you really should be using a URL shortener.
Maybe you are sharing links on emails, on social media, it doesn’t matter.
But what does matter is that you are using a URL shortener and getting the maximum return on investment on every single link you share.
We’d love for you to choose zubbit.io as your link shortener.
by shortening, branding, and optimizing your links,
turning each one into a branded asset
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |