z-logo-v3z-logo-v3z-logo-v3z-logo-v3
  • Features
Sign In

The Importance of a Custom Short Link

Problem 1: Lack of Branding

It’s true that some URL shorteners do allow you to customize the slug in your URL, but they still require you to keep their generic domain. Anyone who’s done this will know that since URLs need to be unique it can be very difficult to find a URL slug that’s not already been taken.

By using a custom domain for your link, you are not only opening up your choice of URL slug but showcasing your brand name every time your link is shared.

Using a fully custom short link allows you to show your brand name, a relevant top-level-domain (For example, you can use .video rather than .com), and a unique keyword.

You can even use different domains for different types of links that you’re sharing and have a team of people use the same domain for sharing custom short links.

Problem 2: Blacklisting

Generic short links are often blacklisted and flagged as spam. This can occur when sharing links in emails or even when sharing links on social media.

Remember if you are using a generic short link domain you are sharing it with thousands of others who might be damaging your credibility.

Blacklists are websites that build lists of domains that they’ve deemed to be unsafe. Generic short URLs often end up on these lists and since all users are forced to use the same domain, everyone’s links are affected.

This is where using your own domain comes in. So long as your domain is in a healthy standing, your custom short links won’t be affected by a link shortening tool’s domain being blacklisted.

Using branded links not only helps improve your deliverability, but it also helps to increase the exposure that your links get.

Problem 3: Anonymous Destination

If I showed you with this link bit.ly/YUi3ki and asked you where do you think it leads to I’d be pretty confident that there was no way you could guess just by looking at it.

Why is why we’d always suggest using a custom domain and custom slug so the link not only instills confidence to get the click but also potentially describes the benefit of clicking.

Which route do you think gets you the highest click-through-rate? I think you already know!

Now it’s true that I could be lying and it could actually be linking to anywhere on the web, but since our brand name is being displayed in the link it’s a lot less likely that I’m going to mislead you and potentially damage our brand reputation by doing so.

Essentially, visitors are more trusting of where this link leads to because they can see who it’s from and its destination is clearly communicated. This increased trust leads to a higher click-through rate.

Problem 4: Lack of Memorability

In order to remember a generic short link, you’d need to be a bit of a Rain Man, due to the random mix of letters and numbers they’re made up of. This limits the places you can share them to online-only and also inhibits your click-through rate.

However, when using a custom short link, you can share also share them offline and even verbally. Custom short links are memorable and pronounceable so can be used on business cards, packaging, flyers, posters, and any promotional material you can think of.

Problem 5: Can’t Be Edited

Generic short URL builders don’t allow you to edit your links after they’ve been created and more often than not they can’t be deleted either.

This causes an issue if you make a mistake when creating them, if you want to clean up your short link dashboard or if you want to stop the redirect from occurring over time.

Custom short links give you the ability to fully manage your links by editing the URL, changing the destination, and deleting the link as you see fit.

Conclusion

Generic short links were highly relied upon back when Twitter’s character restriction was making sharing URLs along with a message difficult. Now it no longer matters how long or short your URL is. They all account for 23 characters.

Generic short links no longer provide the same value that they once did, so why are you causing yourself all the aforementioned problems by continuing to use them?

Custom short URLs give brand exposure, increase trust, will not be blacklisted, can clearly communicate their destination, and are memorable. They come up on top of generic short links every time in my books.

So our advice is to always use one or both when creating short links, which are a custom domain and a custom slug.

Categories

  • About Zubbit (1)
  • Affiliate Marketing (3)
  • Call-To-Action Adverts (11)
  • Content Marketing (2)
  • Email Marketing (2)
  • Influencer Marketing (2)
  • Link Management (9)
  • Marketing Strategies (8)
  • Retargeting (10)
  • Social Media Marketing (1)

Categories

  • About Zubbit (1)
  • Affiliate Marketing (3)
  • Call-To-Action Adverts (11)
  • Content Marketing (2)
  • Email Marketing (2)
  • Influencer Marketing (2)
  • Link Management (9)
  • Marketing Strategies (8)
  • Retargeting (10)
  • Social Media Marketing (1)

Related

3 March 2021

How to 100X Your Influencer Marketing Strategy


Read more
27 February 2021

The 3 Components of a Branded URL Link


Read more
26 February 2021

Why Editing Short URL Destination Links is Important


Read more

SOLUTIONS

Branded Call-to-Action Adverts

Retargeting & Lead Generation

Branded Link Management

Branded Link Automation

SMS Marketing

STRATEGIES

Influencer Marketing

Social Media Marketing

Content Marketing

Email Marketing

Affiliate Marketing

RESOURCES

Blog

Pricing

Why Choose Us

LEGAL

Terms and Conditions

Privacy Policy

Cookie Policy

CONTACT

Live Chat

This site is protected by reCAPTCHA. Use of reCAPTCHA is subject to the Google Privacy Policy and Terms of Service.

Registered in England & Wales No. 09396217
VAT No. GB205693900

© 2025 zubbit.io. The Software Mavericks Ltd. All Rights Reserved.
    Sign In
      We use cookies to personalize content and ads, provide social media features, and analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. You consent to our cookies if you continue to use our website. Find out more
      Accept
      Cookie Policy

      Privacy Overview

      This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
      Necessary
      Always Enabled
      Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
      CookieDurationDescription
      cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
      cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
      cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
      cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
      cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
      viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
      Functional
      Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
      Performance
      Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
      Analytics
      Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
      Advertisement
      Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
      Others
      Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
      SAVE & ACCEPT